Art-lure is as it says on the tin, it's an art and a challenge and that is why people do it.
The marketing guys sure know how to make money off us gullable anglers.........
Firstly, why do you think if you throw a lure in the water a fish should hang from it and right away. There's a bit more to it.
In theory lures should outperform bait. Well, you don't have to put the lure on each time.
Some years ago it was true that the bait guys cought more fish than the luries, this however is changing. Once you (or usually someone else) figgered the correct way to present a lure and present the correct lure, you can't go wrong. The bugger is this may change when conditions change...
One thing is for sure, the longer you fish lures, the luckier you get :-D